Jonathon Adam

Monday, 23 May 2011

MFB Kid's Zone Research Report

Front Cover

Participatory Design Workshops

Bilingual Application

Projected Image

Project Background

This is a research document that is Phase 1, of a three phase project for Metropolitan Fire Brigade.

Phase 1 - Research document.

Consisting of five participatory design workshops with Fireman.

This process was used to get a accurate interpretation of the projected image of the fireman to help influence the character, logo and website design. It was also used to identify the brand values that will be used in marketing, design development and the themes and the characteristics of the characters when implemented in the games. This process also allowed us to identify the themes and tools that can be associated with firemen which can be directly incorporated into the game concepts.

Phase 2 - Concept Design

This phase of the project will consist of concept sketches and refinement of character's, logo's, websites wireframes and games. Once this process is completed and approved by the client the game concepts and final development of the website can begin. The game developments will also incorporate the assistance of kids as part of a 2nd Participatory design workshop, in the development of the game concepts

Phase 3 - Final Product Development

The final phase will take the concept designs and push them to refined solutions.

This part will require a external game development company to produce the games based on the storyboards and timeline developments that where produced in phase 2.

This project has been a research influenced process that has used the research method participatory design workshop to incorporate the end user (the kids) and the MFB's staff (fireman) to help produce a successful well designed solution. The participatory design workshops although are a timely process will help drive a successful solution.

Saturday, 20 November 2010

Wet Rocks Website

Concept 1

Concept 2

Concept 3

Concept 4

Logo

Positioning Chart

Site Map

Background

The wet rocks project is designed for grade 7 - 11 students in high school.

The Education department of Victoria identified a dramatic decline in students from VCE taking on further studies in Hydrology and the understanding of ground water. This directly was linked back to a drop in high schools taking on hydrology as part of the curriculum. This was linked to the feedback given from students, finding that the content from the subject was dry boring and that it was not something they would want to per sue as a career.

The Project

The Wetrocks project required the development of a website and games that would link into the educational materials and standards used when teaching hydrology in high school. The websites required a detail site map to show and identify the flow of traffic between the students for the games & activities and the teachers for resources and teaching materials. The website final development took a turn as 80% of development was put into the games and the accurate delivery of the educational content through the games. This meant that the final website design was changed to feature the games as the primary focus of the website. This meant that kids spent less time navigating through the website to get to the games. The site structure was simplified to allow simplistic navigation for teachers.

Thursday, 11 November 2010

Islander Story

Islander Story was a animation produced in conjunction with the Saint Kilda council. This animation is a digital story that was part of a DVD for indigenous awareness in Saint Kilda. The project begins by capturing stories from the indigenous community in Saint Kilda about their history and community. The story i chose to use was told by Wayne. In this animation Wayne talks about the migration from Cook Islanders and Tonga's to New Zealand. This animation was designed using vector graphics and developed using Adobe After Effects and Illustrator.

Tuesday, 23 February 2010

Pepper Sports & Leisure Consulting Logo

Pepper is a brand identity that was developed for a client that wanted to create a personal identity to a industry that is very competitive. The client felt that as a freelance consultant it was difficult to compete with bigger financial consultancy firms. The client wanted a brand that would portray the work ethics and brand values that makes the client as a freelancer unique. The name Pepper was adapted as the previous company name was to confusing and did not create any personality in the name. It was seen as if the brand and company wanted to be unique a individual typography needed to be used. The text used in the logo was developed specifically for the company and the brand tied closely in with modern, unique requirements that were specified by the client.