Pepper is a brand identity that was developed for a client that wanted to create a personal identity to a industry that is very competitive. The client felt that as a freelance consultant it was difficult to compete with bigger financial consultancy firms. The client wanted a brand that would portray the work ethics and brand values that makes the client as a freelancer unique. The name Pepper was adapted as the previous company name was to confusing and did not create any personality in the name. It was seen as if the brand and company wanted to be unique a individual typography needed to be used. The text used in the logo was developed specifically for the company and the brand tied closely in with modern, unique requirements that were specified by the client.
